Benefit

We believe in WHISTLING WHILE YOU WORK IT and faking it 'til you make it. We believe in FAST & FABULOUS BEAUTY solutions. We believe if at first you don't succeed, APPLY MORE LIPSTICK. OUR FOUNDERS: the Ford twins, two Indiana farm girls turned successful model & make-up artists, moved to San Francisco to take on a totally NEW approach to beauty. Guided by their mantra “make-up doesn’t have to be serious to look good”, this dynamic duo believes LAUGHTER IS THE BEST COSMETIC!